Most women hate putting on a swimsuit, so shopping for one is, most likely, in the Top 2 things they hate to do — unless they stop by Shore-Fit Sunwear in Kill Devil Hills.

Owner Cathy Wood, who opened her business in 1996, knows the surf and swimwear industry inside and out. With a degree in business and retail buying-management experience in the Big Apple — universally recognized as a fashion capital — Wood set about creating a unique, one-stop shop that offers women of all size, shapes and ages a great-fitting, fashionable swimsuit, so they can take their rightful place in the sun.

Wood’s merchandise includes the latest trends in swimsuits, cover-ups and accessories in colorful colors and prints. Styles include molded cups, underwires, push-ups, triangles, tankinis and cover-ups that are the perfect accessory for a vacation lifestyle, whether on the beach or poolside.

Shore-Fit Sunwear’s inventory includes:

  • Missy cup-sized swimwear
  • Plus-sized swimwear
  • Mix & match separate swimwear
  • Post-mastectomy swimwear
  • Chlorine-resistant fitness swimwear
  • Resortwear
  • Swimwear accessories
  • Fragrances

After 21 years, Wood has decided to don a swimsuit of her own and relax in the sun — and shoppers are the big winners.

Shore-Fit is having a retirement sale and there are markdowns throughout the store, so stop by the purple building with the sunflower fence and find what suits you best.

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