If you plan to trail Stacey Falciano, it’s best to wear loose-fitting clothes and comfortable shoes. Standing still is not an option.
The 37-year-old Wanchese resident owns a business, works three jobs, and she and her husband raise two daughters.
“I’m always moving when I’m awake,” Falciano says. “And if I’m not, I’m sleeping. There’s not an in-between.”
The middle part of Falciano’s busy days are spent at Re-Style Market, one of the signature locations at Central Square Shopping Center in Nags Head. She and several merchants, and their suppliers, have breathed new life into the almost 40-year-old, pastel-colored complex on the west side of Route 158.
Falciano took over the space in May 2017 from friend and mentor Melody Clopton, moving across the hall from a small area devoted mostly to consignment clothes into a 3,000 square-foot store that now includes a little bit of everything. She works with 20 vendors and has antiques, vintage furniture, clothing, retro items, home décor, local arts and crafts, pet supplies and decoys, among other things. In early May, she was converting a space at the front of the store into a small replica of a vintage diner, where she plans to sell locally made cookies and baked goods, and to give customers a spot to chill while others are browsing.
“When I moved from that small space to come over here, I knew that I was going to have to do something a little bit different,” she says. “I wanted to have a really good mix of stuff.”
Falciano began selling clothes on eBay, out of her house, in 2012 when she was pregnant with her second daughter. That led to her operating from a space at Central Square in 2015, in order to reduce the clutter at home. Almost two years later, she took the plunge into a much bigger space and increased an already daunting workload.
Her typical workday goes like this: Up early, takes her daughter to school; then works at a dog grooming salon until around 11 a.m.; goes to ReStyle Market, where she works until 5-6 p.m.; afterward, she cleans at a couple of local bank branches, working for her aunt’s commercial cleaning business. She’s worked at the dog groomer for 10 years and for her aunt for seven years. She tries to be home by 7:30 p.m., but that doesn’t always play out. When she’s home, she invariably has some business-related tasks, whether it’s charting sales or connecting with vendors or researching products.
“If I worked like she did, I’d be really unpleasant,” Susan Weybright, one of her partners, says approximately. “She’s the hardest working girl I know. She has to deal with 20 different people with 20 different ideas and sometimes 20 different problems, but she manages to keep everybody happy. She’s always got a smile on her face.”
Falciano comes by her work ethic honestly. Her father, Andy Koplen, worked in local real estate for years after the family moved here from Danville, Va., when she was three. Her mother, Kathy, works copious hours at a local outlet store. Her 90-year-old grandmother recently painted a room of her house and was re-caulking the areas around her bathtub well into her 80s. Older brother Jason is a self-employed auto mechanic in Currituck, and younger brother Matt is a local building contractor who she says is probably busier than her. Her husband, Anthony Falciano, is an electrician at a local boatyard who earns extra money cleaning fish at Pirate’s Cove Marina.
“We’re all just built that way,” she says.
Falciano also has a deep charitable streak, not unlike many Outer Banks residents. She had a coat drive last winter and routinely holds fundraisers, for instance one for a woman and her two children in Wilmington whose house was flooded last fall by Hurricane Florence.
“She likes helping people,” Weybright says.
Falciano knows that the retail business is difficult. She competes not only with other shops, but with online outlets that are only a few clicks away and can often get merchandise delivered more quickly and cheaply than local merchants.
“My vision is to have something for everyone. That’s always been my main goal,” she says. “I feel like the more of a blend we have, the better chance we’ll have. We want to have a unique, interesting point of view and it’s not something you can find anywhere else.”
Count on her working hard enough to make it happen.